Promotion

Promotions is going to be in the form of a 2 AD spread that will be printed in magazines world wide.

“Product placement, in which brands are embedded into television or Web programs, banks on the same cachet, hoping the viewer associates the brand with the characters on the show.” (Landa, Robin. Advertising by Design: Generating and Designing Creative Ideas Across Media, Pg. 8)

Aside from the Magazine space that will be bought out in different publications, there will be Camaros placed in movies that require action, and manly scenes, It will be in a feature film as a getaway car.

Promotional events will be held during the summer season, as this is a great time to purchase a fast, manly luxurious car. But also, will begin in February when people begin to receive their income tax checks back, for this is the perfect time for Americans to buy cars.

The publications mentioned earlier that will print these two ADS are DUB Magazine, GQ Magazine, Details Magazine Complex Magazine, and the most scandalous of all, Playboy Magazine. Now that playboy is no longer doing fully nude. We feel our ads will reach the appropriate clients. Below are the ads we will feature.

“For many students and novices, idea generation is the most challenging stage in the process. Creative advertising requires the communication of a meaningful message to an audience through an idea, expressed through the visual design and copy.”

(Landa, Robin. Advertising by Design: Generating and Designing Creative Ideas Across Media, Pg. 18)

This is exactly what we hope to obtain through the following campaign.