Competitive analyses

Competition for a car like the Camaro is the Dodge Challeger and Dodge Charger. So Dodge would be the company to go against Chevrolet. My campaign would have to be one to target that same market that Dodge is targeting. They are priced at the same price point of around $27,000, so the income market I am targeting is all the same.

“Learning about your client's business (general industry or sector and particular business, product, service, or organization) is paramount. Being a creative professional in advertising necessitates learning about each product, service, or cause under assignment” (Landa, Robin. Advertising by Design: Generating and Designing Creative Ideas Across Media, Pg. 15)

Like stated in the book it is crucial that I know, my client’s business. This includes knowing my client’s competition. What they do have in common aside from price point is the need for room and to move fast. This client wants to move with speed but still have a big body car. This is the audience the book is referring to. These are also American made cars, and my campaign is aimed at them, Americans. My Demographic is mostly men, as these are the ones that are driving such cars.

“A critical component is learning about the audience—the targeted, specified group of people at whom you are aiming your message, design, and solution. The audience is the main group who would purchase this product, utilize this information or service, or patronize this entity or brand.” (Landa, Robin. Advertising by Design: Generating and Designing Creative Ideas Across Media, Pg. 15)

The solution is, you too can move at god’s speed, if the problem is “ don’t drive faster than your angel can fly”, you sir, no longer have a problem because in a 2016 Chevrolet Camaro you can out drive your angel.