Analysis of Project in the Real World

This Ad looks like something that in the real world, would be played on channels as a commercial, with a little bit more of a time frame, there would have been an actual video production of this campaign that would have been slightly more satirical than the print Ad.

"In an overcrowded, competitive marketplace, relevant and engaging branding can ensure efficacy for a quality product, service, group, individual, or commodity. Not only does branding identify and distinguish, it builds equity (the value of the brand or group)."(Landa, Robin. Advertising by Design: Generating and Designing Creative Ideas Across Media, Pg. 49)

The automobile market place is one of great competition, therefore ads do have to be more stand out than others. I believe that our religious and comedic undertone would make for an edgy campaign. It would build the equity of the brand. 

"Very few products, services, or groups are unique; most are parity products, that is, they offer qualities and functions similar or identical to those of their competitors. Branding and advertising differentiates these parity products, services, and groups in a crowded marketplace." (Landa, Robin. Advertising by Design: Generating and Designing Creative Ideas Across Media, Pg. 49)

The branding behind this I believe is in line with that of Chevrolet and it's competitors. My campaign would survive in this large market.