Creative Content

The Following are the two images composed for the campaign. 

God Speed: Never Drive Faster than your Guardian Angel can Fly

Campaign by Paulina Salinas 

Artwork by Eddie Hundreds 

God Speed: Never Drive Faster than your Guardian Angel can Fly

Campaign by Paulina Salinas 

Artwork by Eddie Hundreds

"The creation of an ad can happen in any number of ways. Some people think in words. Ad great George Lois recommends writing first. Others think in images."(Landa, Robin. Advertising by Design: Generating and Designing Creative Ideas Across Media, Pg. 95)

Images were the only way we wanted to do it. We wanted to keep the words to a minimum and more so let the images speak for themselves. The Images convey a strong message, and the two ads together make a cohesive message.

"If the ad will be used internationally, it is wiser to be more visual than verbal. Are there other useful ways to think of the words as part of the ad message?"(Landa, Robin. Advertising by Design: Generating and Designing Creative Ideas Across Media, Pg. 99)

Our ads will print on a national level instead of an international level, so words won't get lost in translation. 

"These lines do something that is vital to good copy and successful advertising: they embody and convey a solid idea and do not sound like a sales pitch."(Landa, Robin. Advertising by Design: Generating and Designing Creative Ideas Across Media, Pg. 94)

Nowhere within my ad does it say " buy a Camaro' it simply says, Camaro, It goes fast, faster than your guardian angel can fly. So if that's what you're looking for, buy a Camaro. 

An advertising campaign is a series of coordinated ads, based on an overarching strategy and closely related ideas and connected by look and feel, voice, tone, style, imagery, and tagline, where each individual ad in the campaign also can stand on its own.(Landa, Robin. Advertising by Design: Generating and Designing Creative Ideas Across Media, Pg. 188)