EOC Week 10: Channels in which to advertise

My campaign would be advertised throughout an omni channel market. I would not waste the money on billboards, but a company as large as Chevrolet would indeed do such investing in the way I would ideally put my advertisement out.

Ideally, I would want there to be a commercial that ran, a television commercial that ran. With a spin off of the same angel used in my campaign, but more of a focus on this angel trying to better himself, in the gym, and conditioning in order to outfly this fast Camaro.

Prints in magazines targeted towards men and car lovers would be a basic.

Product placement would be ideal in movies about action, superheroes, and getaway cars being used.

Aired television commercials would be during the evenings, when men are home from work.

There would be an increase in running commercials throughout the months of January through April, when people are getting their tax refunds. 

WEEK 9 EOC: Movie VS. Current Political Campaign

Four comparisons between the current political situation and movie watched.

1.    Humor

a.     The movie used humor to deflect from the serious issues within the campaign itself. The campaign for the yes vote tried to make ridicule over the ones with the no vote. The same way Donald Trump is using humor to Ridicule Marco Rubio during debates.

2.     Smear Campaigns

a.     A smear campaign is used in the real world, at the end of the day, each camp is going to trash talk the other, point out all of the negatives about their opponent. The whole movie was really about that type of campaign. Entire groups were being hired to make sure that the opponent looked bad, in this case the opponent wasn’t a person but more so a decision.

3.     Two Parties.

a.     There were two parties involved the yes and the no in the movie, and In the current situation it is the democrat and the republican campaign.

4.     The “I’m Doing good effect”

a.     I think this is probably the most effective of all of the comparisons. They asked a lady why she was voting for yes, and she basically said “Yes” is doing good for her. She is in a good place in her life, financially stable, she sees a peaceful future, she “doesn’t know” what injustices people are talking about. The Trump supporters are kind of taking the same stance. They are wealthy business men with good lives right now, they support a business man like themselves, and do not want the democratic party to win. They pretend not to see these issues within society. If they like the stance businessman Trump is taken, then there is no need for them to acknowledge anything else, they are doing fine so who cares abut the injustices done to others.

WEEK 4 EOC: Role Of Women In Contemporary Advertisement

This is the contemporary woman, as displayed in marketing advertisements for American Apparel. This brand has always been notorious for their exploitation of extremely young, frail women. They have been sexualized and seen more as an object than a person.

But here’s the question. How is it possible to sell women’s lingerie, to women, but by objectifying women? I guess it goes to show that men are still the ones with the upper hand in marketing campaigns. We all know men are not the one buying lingerie, women are.

In my opinion, retail needs to start to respect women, instead of sexualizing them. That pose this women is in, is for men to look at, not woman. I know I don’t want feeling that gives other people, but to me, it gives me a cringe. Was this really the classiest pose they could have put her in to show off the product?

At the same time, this picture is sexualized and scandalous. It makes you talk about it regardless of how you feel. So I guess this is really a good job for advertising. It does go with the theme in most magazine advertisements though.

Women are always bent over, posed provocatively, showing a lot of skin, and sometimes even seen being dominated by men. In Dolce & Gabanna Ads all over magazines, there are a lot of men, pretty much dominating a scantily clad woman. This isn’t rare of the image of a woman in contemporary marketing,