There are so many disturbing factors in the ethics behind
this Copenhagen Tobacco advertisement that I’m not sure where to start. In
October of 2015, the previous ad started popping up all over the pages of TEEN
magazines and maybe more alarming than that is the girl pictured in it, she doesn’t
look a day older than 14 years old. The message attached to it is “ do whatever
you want”. So exactly what do you want when you are an impressionable teen?
Well apparently according to this ad it is to chew Copenhagen tobacco, This is
sad, especially because a few inches down is the medical warning that it does
cause gum loss and cancer. So this is what the advertising companies thinks is
ok ? I will follow up with framing this
with the 8 points from our textbook.
HOW TO FRAME A SCENARIO
·
1. Determine the scenario: What happens in this frame?
- There is a young girl holding a
container of Chewing Copenhagen tobacco.
·
2. What is the setting? What are the conditions?
- The setting seems to be a pink
walled adolescent environment, perhaps her bedroom.
·
3. Who are the people or groups?
- The people are young, preteen,
girls who like pink, or boys who like teen girls. The age range is that
of teens who do not yet wear makeup.
·
4. What is their point of view around this specific
experience?
- The point of view is that you
should be able to do what you want, and what you want to do is chew
Copenhagen tobacco.
·
5. What are their goals?
- Their goals are to get young
teens to chew their “natural Copenhagen” tobacco.
·
6. What are their assumptions? What are their
perceptions?
- They assume young people,
especially girls can relate to this wide eyed blonde all American girl
who likes pink and likes doing what she wants, and what she wants in this
image is to chew Tobacco.
·
7. Are there conflicts? Is there cooperation?
- There are no conflicts in this
image.
·
8. What are the outcomes?
- The outcome is that this type of
girl will be interested in Copenhagen chewing tobacco.
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