Week 1 BOC: About Me

Fashion Merchandise and Retail Management, although is what I am on paper, is not all that I am. Style is something I have an eye for, talent in fashion is what I was born with. The merchandising portion of who I am is the blend between the where a job and my art meets. The Retail Management portion of who I am is what I’ve learned through 6 years in the actual field. Excelling in merchandising and revenue go hand in hand and I have years of Experience in that realm.

But the true me, Is the fashion, the styling, the clienteling. Thriving off of a large personal clientele, my life is a balance between measurable results, and social networking accounts that help create my brand, Pulli. Pulli is class, fashion, trends, luxury, street wear, and glam all rolled into one. My expertise is to be sold, not told. A true trendsetter in my own right, my goal is for my brand to flourish and take over the industry, to share my passion with the world, to inspire. Inspire those who need a way in, and those who share my love for all the luxe and glam.

Pulli is luxe, glam, extraordinary, chameleon, with constant undertones of Class. Pulli is all that fancy entails.  

Week 1 EOC: Volkswagen Lemon Ad

“How could Volkswagen sell Hitler’s favorite car to the American people only a decade and a half after World War II?”

http://www.writingfordesigners.com/?p=1731

It is hard to imagine that the beloved Volswagen Beetle was designed under the cruel ruling of Hitler’s regime. The need for an affordable but powerful escape vehicle for the German people during the holocaust, is the reason this car came to be. So how is it that this car became a large part of US advertisement history only 15 years after the tragic events.

“Direct and to the point with a touch of humor, the ad has stood the test of time and will be remembered for many generations as a breakthrough in product to consumer relations.”

http://www.writingfordesigners.com/?p=1731

In simpler terms, in a time when advertisements were outrageous and their number one technique was “more is more.” This company basically took it back to the basics and made you feel like you didn’t need the glitz and glamour. You didn’t even need to have color in their advertisement in order to see the excellence of their brand.

Their whole story was that the car in the photo, that car was no good, and the reason? Well the reason was a minor blemish on the glove compartment, but even that minor blemish was not acceptable for you, the reader, for you, the consumer. See only the best could be made for you.

 “This preoccupation with detail means the VW lasts longer and requires less maintenance, by and large, than other cars. (It also means a used VW depreciates less than any other car.)”

And by other cars, they mean American cars. So instead of buying these large, mass produced- over looked and under inspected cars, get a Volkswagen.

“We pluck the lemons; you get the plums.”

http://www.powerwriting.com/vw-lemon-ad.html

“the car was manufactured in Wolfsburg, Germany, at a plant built by the Nazis.

Given that World War II had ended only 15 years earlier, it's easy to envision a public relations nightmare.

It was in this environment that DDB introduced the Beetle with a radical ad campaign that perfectly positioned the product and won the hearts and minds of the masses.”

DDB was a Jewish Ad company, and if there was any resentment left in the US against the Germans, Volkswagen’s decision to hire a Jewish advertiser wouldn’t be anything less than a brilliant scheme. If they could sell you this car, then those against the germans would trust them.  

http://www.bizjournals.com/sanjose/stories/1999/11/22/smallb7.html?page=all